Cookie Policy

Last Updated: 11 December 2025

This Cookie Policy explains how MLB Matrix (“we,” “us,” or “our”), the official CRM and technology platform for Mainline Brands, uses cookies and similar tracking technologies on our websites, applications, and services (collectively, the “Services”).

By accessing or using our Services, you consent to the use of cookies as described in this policy, unless you disable them through your browser or device settings.

1. What Are Cookies?

Cookies are small text files that websites store on your device to collect and remember information about your visit. Cookies help us:

Keep you logged in
Improve site performance
Personalize content
Analyze how users engage with our platform
Deliver relevant marketing and product recommendations

Some cookies are essential for the platform to function properly, while others are optional and used for analytics or advertising.

2. Types of Cookies We Use

a. Strictly Necessary Cookies

These cookies are required to operate the MLB Matrix platform. They allow you to:

Log into your account

Access secure areas
Use core CRM features
Maintain session integrity

You cannot disable these essential cookies, as the system won’t function without them.

b. Performance & Analytics Cookies

These help us understand how users interact with the platform, improve features, and measure performance.

We may use:

Google Analytics
Platform-level analytics from our CRM or application framework
Behavioral insights tools that track usage patterns

These cookies do not identify you directly; they collect aggregated data.

c. Functionality Cookies

These cookies improve user experience by remembering:

Preferences
Display settings
Saved sessions
Customizations within the CRM

Disabling these may affect usability but does not impact core access.

d. Targeting & Advertising Cookies

These cookies may be used to:

Deliver relevant marketing messages
Track conversions
Support ad platforms (e.g., Google Ads, Meta Pixel)
Improve remarketing campaigns for MLB Matrix or Mainline Brands products

You may opt out of these cookies through browser settings or ad network preferences.

e. Third-Party Cookies

Some functionalities or integrations may use third-party cookies, such as:

Embedded videos
Analytics platforms
Support widgets
AI tools or chat predictors
Payment processors
Franchisee-level integrations

Third-party providers may collect information per their own privacy policies. We encourage you to review their terms.

3. Cookies We May Use in Integration With Mainline Brands

Depending on the specific services activated in your account, MLB Matrix may interact with:

HighLevel (GHL) cookies for session tracking, funnel visits, or website analytics
AI Agents or Conversation Analytics (session data, chat logs, behavioral activity)
Support Portals or Ticketing Tools
Login Authentication Systems
Custom Dashboards that store temporary user preferences

These tools may set cookies automatically to ensure functionality.

4. How We Use Cookies

We may use cookies and similar technologies to:

Authenticate and secure user accounts
Enable CRM dashboard features
Store user preferences and configurations
Improve system performance
Analyze feature usage for product development
Support customer success and troubleshooting
Track marketing performance, including ad conversions
Provide a personalized onboarding and support experience

5. Cookie Duration

Cookies may be:

Session Cookies

Delete automatically when you close your browser.

Persistent Cookies

Remain stored until they expire or you manually delete them. Expiration varies by purpose and provider.

6. Your Cookie Choices & How to Opt Out

You have several control options:

a. Browser Controls

You can block or delete cookies through your browser settings. Popular browser guides:

Chrome: Settings → Privacy → Cookies
Safari: Preferences → Privacy
Firefox: Options → Privacy & Security
Edge: Settings → Cookies & Site Permissions

b. Do Not Track (DNT)

Some browsers offer a Do Not Track signal. MLB Matrix may not respond to all DNT settings, depending on technology compatibility.

c. Marketing & Ad Preferences

Google Ads Opt-Out: https://support.google.com/ads/answer/2662922
Meta/Instagram Ad Preferences: https://www.facebook.com/help/568137493302217

d. Disable Non-Essential Cookies

If MLB Matrix implements a cookie banner or preference center, you may choose which cookies to allow.

7. Managing Third-Party Cookies

Because third-party cookies are controlled by their respective providers, you must manage opting out directly through their settings or policies.

8. Changes to This Cookie Policy

We may update this Cookie Policy occasionally to reflect:

Changes in technology
Updates in law
New platform features
Adjustments in data practices

When updated, the “Last Updated” date will be modified accordingly. Significant updates may be communicated through the platform.

9. Contact Us

For questions or to request a copy of this Cookie Policy, contact:

📧 [email protected]
🌐 https://mlbmatrix.com/

Or write to us at:
MLB Matrix / Mainline Brands
[Insert physical address]
Role for inquiries: Privacy Officer